Curved televisions market to grow by USD 7,448.43 million from 2022 to 2027; The rising popularity of large

Aug 16, 2023

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08 Aug, 2023, 19:00 ET

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NEW YORK, Aug. 8, 2023 /PRNewswire/ -- The global curved televisions market size is estimated to grow by USD 7,448.43 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 23.07% during the forecast period. However, the growth momentum will progress. APAC held the largest share of the global market in 2022, and the market in the region is estimated to witness an incremental growth of 38%. For more insights on the historic market data (2017 to 2021) and forecast market size (2023 to 2027) - Request a sample report

What's New?

Curved televisions market - Segmentation AssessmentSegment OverviewTechnavio has segmented the market based on technology (UHD and HD), display size (up to 43 inches, 55-64 inches, 48-50 inches, and greater than 65 inches), and geography (APAC, North America, Europe, South America, and Middle East and Africa).

Geography OverviewBy geography, the global curved televisions market is segmented into APAC, North America, Europe, South America, and Middle East and Africa. The report provides actionable insights and estimates the contribution of all regions to the growth of the global curved televisions market.

Insights on the market contribution of various segments, including country and region wise historic data (2017 to 2021) and forecast market size (2023 to 2027) - Download a Sample Report

Curved televisions market - Market DynamicsKey factor driving market growthThe rising popularity of large-display curved TV drives the curved televisions market growth. The consumer segment drives popularity of large displays, which in turn significantly drives the curved televisions market growth. Although the average television size globally is 40 inches, several vendors now offer curved TV with a screen size above 80 inches.

Such trends are very much prevalent in several countries across North America and APAC. In 2019, 25% of the televisions sold were 50 inches or above and accounted for more than half the sales. Thus, such factors drive the curved televisions market growth during the forecast period.

Leading trends influencing the market

The shifting customer preference toward better /image quality, size, and features of TVs is an emerging curved televisions market trend. Curved TVs provide advanced features of 3D compatibility, auto depth enhancement, reduction in reflection, UHD resolution, and high contrast. They also offer a more balanced and uniform view when compared to their flat counterparts.

In flat TVs, the corners of the screen are farther than the center, which makes them smaller, thereby resulting in an elongated trapezoidal view, whereas, in a curved TV, the slight curvature reduces the distortion by nearly 50% at a standard 8-foot viewing distance. Hence, such trends fuel the curved televisions market growth during the forecast period.

Major challenges hindering the market growth

The emergence of low-cost vendors challenges the curved televisions market growth. Since a high-performing curved TV is considerably expensive, various new vendors price their products competitively to position them in the market on the basis of economies of scale.

As a result, the global curved televisions market is highly fragmented due to the presence of these several vendors. In the market, global players offer products with extended additional and support features with better quality. Their products are hence placed at a higher price range. However, new players from APAC countries offer products with similar features but at a low price. Hence, such challenges hinder the curved televisions market growth during the forecast period.

Insights on Market Drivers, trends, & Challenges, historic period(2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

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Curved televisions Market Scope

Report Coverage

Details

Base year

2022

Historic period

2017-2021

Forecast period

2023-2027

Growth momentum & CAGR

Accelerate at a CAGR of 23.07%

Market growth 2023-2027

USD 7,448.43 million

Market structure

Fragmented

YoY growth 2022-2023 (%)

20.5

Regional analysis

APAC, North America, Europe, South America, and Middle East and Africa

Performing market contribution

APAC at 38%

Key countries

US, China, South Korea, India, and Germany

Competitive landscape

Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks

Key companies profiled

Changhong, CloudWalker Streaming Technologies Pvt. Ltd., Haier Smart Home Co. Ltd., Hisense International Co. Ltd., JVCKENWOOD Corp., Koninklijke Philips NV, LG Electronics Inc., Loewe Technology GmbH, Nimble Holdings Co. Ltd., Panasonic Holdings Corp., PLR IP Holdings LLC, Samsung Electronics Co. Ltd., Sceptre Inc., Sharp Corp., Skyworth Group Ltd., Sony Group Corp., Stanlee India Enterprises Pvt. Ltd., TCL Electronics Holdings Ltd., Vu Television, and Xiaomi Communications Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

Table of Contents

1 Executive Summary

2 Market Landscape

3 Market Sizing

4 Historic Market Size

5 Five Forces Analysis

6 Market Segmentation by Technology

7 Market Segmentation by Display Size

8 Customer Landscape

9 Geographic Landscape

10 Drivers, Challenges, and Trends

11 Vendor Landscape

12 Vendor Analysis

13 Appendix

About UsTechnavio is a leading global technology research and advisory company. Their research and analysis focus on emerging market trends and provide actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

ContactTechnavio ResearchJesse MaidaMedia & Marketing ExecutiveUS: +1 844 364 1100UK: +44 203 893 3200Email: [email protected]Website: www.technavio.com

SOURCE Technavio